How to Attract Serious Buyers for Your Campground (and Avoid Time Wasters)
Selling an RV park? Learn how to attract serious buyers while avoiding tire kickers and lowball offers.
Introduction
Selling an RV park is a major financial transaction, and not all inquiries lead to serious offers. Many sellers waste time dealing with unqualified buyers, lowball offers, or people who are just exploring the market with no real intent to purchase. To ensure a smooth and profitable sale, it's crucial to attract qualified buyers who are ready and financially capable of closing the deal.
Here’s how to position your RV park effectively, filter out time-wasters, and connect with serious buyers who understand the value of your property.
1. Price Your Park Accurately
Why It Matters:
Pricing your RV park correctly is the first step in attracting the right kind of buyers. If you overprice, you risk scaring off serious investors and having your property sit on the market for months. If you underprice, you may attract bargain hunters looking for a quick flip at your expense.
How to Get the Right Price:
✔ Work with an RV park brokerage specialist who understands the market.
✔ Analyze recent comparable sales in your region.
✔ Assess your income, occupancy rates, and operational efficiencies.
✔ Price competitively while leaving room for strategic negotiations.
🚨 Mistake to Avoid: Pricing too high and then constantly lowering the price—this signals desperation and may turn off serious buyers.
2. Have Your Financials Ready
Why It Matters:
A serious buyer will always ask for detailed financials. If your books are disorganized or incomplete, they may assume you’re hiding problems and walk away.
What Buyers Will Expect:
✔ Profit & loss statements (3+ years preferred).
✔ Occupancy rates & seasonal revenue trends.
✔ Operating costs & maintenance expenses.
✔ Debt obligations & pending loans (if applicable).
✔ Permits, zoning compliance, and tax records.
🚨 Mistake to Avoid: Waiting until after you receive an offer to start gathering financials. A lack of transparency can delay the sale or kill the deal entirely.
3. Work with a Trusted Broker
Why It Matters:
A specialized RV park broker does more than list your property—they actively filter out unqualified buyers, ensuring you only engage with investors who have the financial ability and intent to close the deal.
What a Broker Does for You:
✔ Pre-screens buyers to confirm they have the funds and financing.
✔ Uses an extensive investor network to market your park to serious buyers.
✔ Handles negotiations to maximize your final sale price.
✔ Keeps the transaction confidential, avoiding disruption to guests and staff.
🚨 Mistake to Avoid: Selling without a broker and ending up in lengthy negotiations with buyers who can’t secure financing or follow through on an offer.
Final Thoughts: Sell Faster, Smarter, and for Maximum Value
Selling an RV park requires the right strategy and the right buyers. By pricing accurately, preparing financials, and working with an expert broker, you’ll eliminate time-wasters and attract serious investors who are ready to close.
Want to attract the right buyers? Let’s connect.
📅 Schedule a free consultation today and discover how to sell your RV park for maximum value with minimal hassle.
Dylan Kidd is the Founder and Managing Partner of Campfire Capital Group, leading investments in the outdoor hospitality industry. Since 2018, he has specialized in buying, selling, and scaling RV parks and campgrounds, leveraging his deep industry knowledge and hands-on approach.
